Executive Producer for DIRECTV & Audience Network’s SXSW 2018 activations for their new series Condor. Activation elements included a CIA recruitment residency on Rainey Street, street team, cast party, media night, and the most attended SXSW panel with the cast and crew in the AUDIENCE Network history.
Final Results:
5.4 Million Social Impressions
600+ agents recruited
3.5K+ potential recruits engaged